AI Search Optimisation
Generative Engine Optimisation
Search is no longer just Google. Generative Engine Optimisation structures your content so AI answer engines — ChatGPT, Gemini, Perplexity and others — can find, understand and accurately cite your business when people ask relevant questions.
What's Covered
Scope, at a glance
01
Entity & Structured Data
Clear, consistent organisation and author information that AI systems can reliably parse.
02
Answer-First Content Structure
Content written to directly answer likely questions, not buried in marketing language.
03
Original Research & Citations
Genuinely citable content, since AI systems favour original sources over recycled advice.
04
Ongoing Monitoring
Tracking how and whether your business appears in AI-generated answers over time.
Frequently Asked
Common questions
SEO optimises for search engine ranking; GEO optimises for being understood and cited by AI systems generating direct answers — related disciplines, different mechanics.
No — RETIS does not make guaranteed-citation claims. GEO work improves the likelihood of accurate representation, not a guaranteed outcome.
Request This Service
Talk to RETIS about generative engine optimisation
Tell us about your organisation and we'll follow up — no obligation.